Benny Gold

Building a Global Brand

What started as a sticker in San Francisco grew into a globally recognized streetwear brand, sold in over 500 stores worldwide including boutiques and big box retailers. Known for its iconic paper glider logo and “Stay Gold” mantra, the brand became a symbol of creativity, independence and DIY spirit. With deep roots in skateboarding and design culture, Benny Gold inspired a generation of artists and makers far beyond its Bay Area beginnings.

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Seasonal Stories

Each season told a different chapter of the Benny Gold brand, blending design, photography, and storytelling to create a world around every collection. These lookbooks captured more than product. They reflected the culture, friendships and creative energy that shaped the brand’s identity and global appeal.

Select Brand Collaborations

  • Benny Gold for Publish

  • Steven Harrington For Benny Gold

  • Jansport X Pendelton X Benny Gold

  • Golden State Warriors Playoffs

  • NikeSB Fog Camo Dunk

  • NFL 50 Superbowl Collection

  • Medicom Be@rbrick

  • Diamond Supply Co.

  • Teva Artist Series

  • Jansport X Redwing X Benny Gold

  • The Hundreds

  • Alive Tokyo Watch

  • Spitfire Wheels

  • Carhartt WIP

  • HUF Worldwide

  • Real Skateboards

Few Things
Speak Louder

Over the years, fans around the world have tattooed Benny Gold designs as personal symbols of creativity, independence and belonging. Having your work become a permanent part of someone’s story is one of the most meaningful markers of cultural impact. It’s a reminder that design can go far beyond the screen, the shelf or the season.

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All design and direction by Benny Gold, unless additional credits are listed
Photography: Brian Sin, Jason Yim, OkayBro, Ulysses Ortega, & Trashhand
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