In 2008, I redesigned the Highsnobiety logo—creating a crown-shaped “H” to reflect the brand’s authority in fashion, streetwear, and culture. The mark combines the prestige of a crown with the clarity of a monogram, resulting in a bold, instantly recognizable symbol.

Used consistently for over a decade, the logo became a cornerstone of Highsnobiety’s identity as it grew into a global digital-first platform. Designed for versatility, it adapts seamlessly across editorial, product, and digital applications, reinforcing the brand’s influence and cultural credibility.