Doritos
— Super Bowl Campaign Branding
Iconography, graphics, and branding for Doritos’ Super Bowl spots featuring Lil Nas X and Post Malone. The challenge: merge each artist’s persona with Doritos’ bold, playful identity without diluting either. By weaving in cultural cues and product storytelling, the result was a series of striking, high-impact visuals that felt true to the talent and unmistakably Doritos.
Where Culture
Meets Commerce
Design can turn a product into a pop culture moment, especially when paired with the right talent. By blending brand and personality with intention, the product becomes more than just something to sell—it becomes something to talk about. When visuals capture both the artist’s spirit and the brand’s essence, the result is a culturally relevant expression that sparks buzz, builds connection, and drives sales.
All design and direction by Benny Gold, unless additional credits are listedPhotography: Quinn Gravier • Talent: Post Malone & Lil Nas X