Golden State Warriors
Secondary Logo Design
The Warriors needed a secondary logo centered on their iconic “W.” My goal was to create a mark that reflects the team’s unique style of play.
The design fuses a bold “W” with a basketball net, symbolizing their legendary three-point shooting. The arched form echoes the arc of a perfect shot, while a subtle embedded “W” reinforces the team’s foundation: winning.
The result is a modern, versatile brand mark rooted in motion, precision, and identity.
![warriors_w-[Recovered].jpg](https://images.squarespace-cdn.com/content/v1/6855d791ec329b7250eed852/a79f2bf4-4433-4d89-8ff7-e15a7e2cb3f9/warriors_w-%5BRecovered%5D.jpg)
A Logo That Lives
Beyond the Game
A logo’s real power shows when it resonates beyond the court. The Warriors’ secondary mark has been fully embraced by the fan base, appearing across new drops in the Warriors Shop and becoming a core element of the team’s visual identity. Its continued presence off the court is proof that when design connects with a community, it becomes more than a symbol—it becomes part of the culture.
All design and direction by Benny Gold, unless additional credits are listedPhotography: Emillio Diaz • Motion Desing: Mike Landry • Athletes: Stephen Curry & Jimmy Butler