Miller High Life x Benny Gold
— Brand Development & Packaging Design
As part of Miller High Life’s collaboration series, I reimagined their iconic 16oz can through the lens of my brand. The design features my signature color palette, a custom illustration inspired by the classic “Girl in the Moon,” and the Benny Gold paper plane mark, blending heritage with streetwear sensibility.
The collaboration expanded into a full brand experience, including collectible tees and skate decks released through a custom redemption program. From packaging to merch, the goal was a cohesive design system that felt both nostalgic and new.
Beyond the Shelf
The most rewarding part was seeing the response—fans across the country hunting down cans in local stores and proudly sharing their finds online. That energy and excitement turned the project into something truly memorable.
All design and direction by Benny Gold, unless additional credits are listedPhotography & Video: Chris Posdal • JR. Designer: Kevin Espeche