I redesigned the Highsnobiety logo in 2008, creating a crown-shaped “H” to reflect the brand’s role as a global authority in fashion, streetwear, and culture. The mark blends the prestige of a crown with the simplicity of a monogram—resulting in a clean, confident symbol that’s instantly recognizable.

Used consistently for over a decade, the logo became a defining element of Highsnobiety’s identity as it grew into a leading digital-first platform with a worldwide presence. Designed for versatility, the mark worked seamlessly across editorial, product, and digital applications—representing the brand’s influence and cultural credibility.